https://bombyll.com/Blog.dc.html Practitioner writing and research on go-to-market systems by Tiffany Gonzalez. en-us Mon, 14 Sep 2026 00:00:00 GMT CC BY 4.0 — Tiffany Gonzalez, Bombyll hello@bombyll.com (Tiffany Gonzalez) https://bombyll.com/Post-VanityMetrics.dc.html https://bombyll.com/Post-VanityMetrics.dc.html Tue, 25 Aug 2026 09:00:00 GMT MQLs and activity counts get blamed for bad GTM. The real issue is usually an unclear strategy hiding behind the dashboard. https://bombyll.com/Post-GTMOperatingSystem.dc.html https://bombyll.com/Post-GTMOperatingSystem.dc.html Wed, 22 Jul 2026 09:00:00 GMT Founder-led sales worked to get here. Here's the infrastructure that has to exist before it can scale past you. https://bombyll.com/Post-FractionalCRO.dc.html https://bombyll.com/Post-FractionalCRO.dc.html Tue, 16 Jun 2026 09:00:00 GMT A practical way to decide whether your next revenue leader should be embedded, fractional, or full-time — and in what order. https://bombyll.com/Post-FounderLedSales.dc.html https://bombyll.com/Post-FounderLedSales.dc.html Wed, 13 May 2026 09:00:00 GMT The tells that pipeline still runs through the founder's calendar — and why fixing it earlier is cheaper than fixing it at Series B. https://bombyll.com/Post-PEDiligence.dc.html https://bombyll.com/Post-PEDiligence.dc.html Tue, 21 Apr 2026 09:00:00 GMT Beyond the pitch deck — the operational signals that determine whether a GTM engine survives ownership change. https://bombyll.com/Post-AINativeGTM.dc.html https://bombyll.com/Post-AINativeGTM.dc.html Tue, 24 Mar 2026 09:00:00 GMT Why the best AI-enabled revenue teams build systems that adapt — instead of adding another layer of policing to the CRM.