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Bombyll
Blog & Media

Field notes from the GTM front line

Original perspective on revenue operations, GTM diagnostics, and scaling from Seed to Series B — drawn from engagements, not borrowed playbooks.

Working on doctoral-adjacent research too? That lives separately in Research.

In the news
Tiffany Gonzalez named Mentor at Startup World Cup
Bombyll founder Tiffany Gonzalez joins Startup World Cup as a mentor, advising founders on go-to-market strategy ahead of the global pitch competition.
Press
Media & Podcasts
Bridge the Gap podcast episode 122, Build a Superpower Team, featuring Tiffany Gonzalez, founder of Bombyll
Bridge the Gap™ — Build a Superpower Team That Actually Wins (Retention)
Tiffany Gonzalez on building teams around superpowers, jobs-to-be-done, and leading indicators that tie to retention over vanity metrics.
Podcast
Scalestack — The Future of GTM: From Command to Design
Guest post: why GTM systems built for control are brittle, and what it means to design for flow instead.
Guest Post
Video interview with Tiffany Gonzalez
Watch on YouTube.
Video
Video interview with Tiffany Gonzalez
Watch on YouTube.
Video
Video interview with Tiffany Gonzalez
Watch on YouTube.
Video
Video interview with Tiffany Gonzalez
Watch on YouTube.
Video
From the blog
GTM Strategy

Why "Vanity Metrics" Aren't the Problem — Your Strategy Is

MQLs and activity counts get blamed for bad GTM. The real issue is usually an unclear strategy hiding behind the dashboard.

By Tiffany Gonzalez
Revenue Operations

The GTM Operating System: What Actually Changes Post-Series A

Founder-led sales worked to get here. Here's the infrastructure that has to exist before it can scale past you.

By Catherine Chuaga
Fractional Leadership

Fractional CRO vs. Full-Time Hire: A Decision Framework

A practical way to decide whether your next revenue leader should be embedded, fractional, or full-time — and in what order.

By Tiffany Gonzalez
GTM Diagnostic

Diagnosing Founder-Led Sales: 5 Signs You've Outgrown It

The tells that pipeline still runs through the founder's calendar — and why fixing it earlier is cheaper than fixing it at Series B.

By Catherine Chuaga
PE/VC Portfolio

What PE Diligence Teams Actually Check in Your GTM Motion

Beyond the pitch deck — the operational signals that determine whether a GTM engine survives ownership change.

By Tiffany Gonzalez
AI & GTM

AI-Native GTM: Designing for Flow, Not Control

Why the best AI-enabled revenue teams build systems that adapt — instead of adding another layer of policing to the CRM.

By Yasmine de Aranda

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