Find the 1–2 levers actually moving revenue — not the ten things that feel broken
Real IP, built with Vasco: a bowtie map of your full customer lifecycle that shows exactly where the engine leaks, before you spend another quarter guessing.
The bowtie methodology
Most funnels stop at the close. A bowtie map keeps going — acquisition and conversion narrow to a single point at the sale, then widen back out through onboarding, expansion, and retention. Bombyll and Vasco use this shape to map your entire customer lifecycle in one view, so a stall in Year-2 expansion doesn't get diagnosed as a top-of-funnel problem, and a weak ICP doesn't get patched with a retention tactic.
How the diagnostic runs
Full lifecycle mapping — acquisition, conversion, onboarding, expansion, retention — against your real data, not a template.
Shadow calls, sit with the team, and pressure-test assumptions until we can name the 1–2 levers actually constraining growth.
A GTM Operating System blueprint — metrics, motions, and process handoffs — sized to your stage, not a generic best-practice deck.
A 90-day execution roadmap with leadership alignment — ready to run, with or without us in the room.
Want the full service breakdown?
The Diagnostic is one of three ways to work with Bombyll. See how it compares to Fractional GTM Leadership and PE/VC Portfolio Support.