Revenue operations built to run — not just advise
GTM diagnostic, fractional GTM leadership, or embedded PE/VC portfolio support — we execute inside your team, not from the sidelines. Three ways to work with us, depending on how much of the revenue engine you need us to run.
GTM Diagnostic & Reset
4–6 weeksFull lifecycle diagnosis of where your GTM system breaks, followed by rapid implementation to fix it. Not opinions — data. We map your complete customer journey, identify the 1-2 levers moving revenue fastest, then rebuild your operating infrastructure so you can forecast with confidence.
See the bowtie methodology behind it ↗
- B2B SaaS companies $1–50M ARR that missed plan 2+ quarters
- PE-backed portfolio companies needing quick turnarounds
- Founders moving from product-market fit to scalable GTM
- Teams inheriting broken systems or preparing for board scrutiny
- Full GTM lifecycle analysis
- Top 3 revenue friction points diagnosed
- Refresh pipeline stages, definitions, and team handoffs
- GTM Operating System blueprint (metrics, motions, processes)
- 90-day execution roadmap with leadership alignment
Fractional GTM Leadership
Embedded operator running your GTM system — not advising from the sidelines. We lead strategy, align teams, rebuild infrastructure, and execute alongside you until the system runs independently or you hire full-time leadership.
- Companies navigating growth plateaus, post-acquisition integration, or leadership transitions
- PE firms needing operating support for portfolio companies
- Founders who've outgrown founder-led sales but lack scalable GTM infrastructure
- Lead cross-functional GTM strategy and execution
- Rebuild revenue operations, data architecture, and tech stack alignment
- Design and implement a GTM Operating System (metrics, motions, processes)
- Enable teams to own the system independently
- Interim CRO/CMO coverage during hiring or restructuring
PE/VC Portfolio GTM Support
Portco diagnostics, 100-day plans, and embedded operational support. We diagnose systemic GTM issues, implement rapid fixes, and build repeatable frameworks your portcos can run independently.
PE firms and VCs needing hands-on GTM operators — not slide-ware consultants — to stabilize, scale, or prep companies for investment or exit.
- Quick turnarounds (missed plan, leadership churn)
- NRR improvement and unit economics fixes
- Post-acquisition GTM integration
- Pre-exit and pre-raise operational readiness
- Board and investment decks
How we work
Kill the Playbook
Your company isn't Amazon. Your GTM shouldn't be either. Best practices are code for "most generic" — and generic kills competitive advantage.
Challenge the Data
MQL volume, activity counts, time-to-close, CRM compliance — this kind of revenue theater masks real problems. We find where revenue actually leaks.
Design for Flow
AI-native GTM isn't about control — it's about coherence. We build systems that learn, adapt, and improve without constant policing.
Listen First
We don't walk in assuming we know your answer. Before we recommend, we shadow your calls, break your product, sit with your team, and let the data prove us wrong — that's also how we figure out who on your team is built for what.